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Tipped as the latest Scandinavian lifestyle concept, Lagom is the trend on the lips of interior designers everywhere. Erroneously touted as the successor to Hygge, the Danish concept of cosiness, Lagom is more of a doctrine than a lifestyle trend. Influenced by both frugality and minimalism, this fuss-free lifestyle extends to both Swedish language and culture.


Loosely translated as ‘not too much, not too little’, Lagom is a large part of the Swedish national mindset. It promotes tranquility, individuality, sustainability and practicality – four things that have undoubtedly helped Sweden to achieve high rankings for international happiness and productivity.

It’s principals and beliefs are firmly sewn into the tapestry of modern Scandinavian living and design. In this infographic, we explore the benefits of this national psyche and explain how you can inject it into your home in 2018.

lagom living infographic

Are you looking to create your own Lagom interiors look? Explore our range of Scandinavian rugs, including Blade Silver, Savanah Flatweave, Ranger Mustard and High Line.

Lagom Living - Interiors Rugs